Use a prospects past interactions to deliver the right message at the right time with behaviour based campaigns and list segmentation. Build new lists when a campaign finishes by filtering prospects actions in our powerful Prospect CRM.
Instead of delivering the same message every 2 or 3 days until a prospect replies customise your response in Go-Outreach based on a prospects interactions with past messages. Here are some example of how behaviour based campaigns can help you close more deals or increase revenue.
Send a meeting request email if a prospect clicks a link to your home page
Connect with a prospect on LinkedIn if they have opened an email 5 times with no reply after 3 days
Send a ‘are you on holiday’ email if a prospect has no interaction with your past messages
Call the prospect if they have visited your webpage several times but not signed up (web tracking coming soon)
Ask if a prospect can suggest a different point of contact if they have opened your messages but not replied
The possibilities are endless and with Go-Outreach you can easily experiment and optimise what works best for you.
Unlike other tools which only allow you to follow a linear email sequence and then move on to the next batch of prospects Go-Outreach has an advanced prospect CRM with filtering and full text search. The prospect CRM logs all prospect touch points within your campaign allowing you to move past static reports and get a real-time update on your campaign.
With Go-Outreach you can see what worked best and how to replicate this success in your next campaign.
For instance, the end of a campaign should not mean the end of your interaction with a prospect. Go-Outreach allows you to segment prospects in a campaign based on past actions, like clicks and opens, and insert them into a new campaign.
Perhaps you want to send a sequence to ask if that prospect was the right contact point of contact or even suggest a different contact within that organisation who you were planning to contact next. With the Go-Outreach sequence engine you can build such campaigns to deliver increased revenue or get more meetings.
Try all features free for 14 days.
